Noise
Noise transforms attention into a tradable asset. Instead of speculating on token prices, users long or short mindshare—betting directly on what people are talking about. A platform that makes trading trends as simple as scrolling your feed.
Team & Vision
The Founders
Based in NYC with a 6-person team working fully in-person, Noise Labs operates with three core values: Build in the Unknown, The Best Products Teach People What They Want, and No Passengers—everyone ships code, designs, or talks to users.
The Mission: Make Attention Tradable
"People trade what they understand: attention" – Noise recognizes that attention is life's most valuable currency. By partnering with KaitoAI to measure mindshare across thousands of sources, they're creating the first platform where you can trade trends themselves, not just the assets beneath them.
How Noise Works
The Core Concept
Noise lets you speculate on relative attention—what percentage of crypto Twitter is talking about a project:
Real-time mindshare data – Prices update every second via Kaito
Up to 5x leverage – Amplify your bets on trending topics
No expiry dates – Markets stay open as long as attention exists
Simple mechanics – If chatter increases, trend pumps; if buzz fades, it dumps
Current Markets
In testnet V1, users can trade pre-TGE crypto projects like:
Monad
Farcaster
Abstract
And 10+ other trending protocols
Future versions will expand beyond crypto into music, culture, politics—anywhere attention flows.
Technical Architecture
Why MegaETH
Noise functions like a perpetual futures exchange for cultural indices, requiring the same real-time capabilities as traditional exchanges:
High-throughput CLOB – Process Kaito's mindshare metrics into tradable derivatives
Ultra-low latency – Turn cultural data into instant trading opportunities
Web2-like experience – Make trading mindshare feel as snappy as scrolling Twitter
Real-time updates – Stream price data every second without lag
"MegaETH's response times deliver the seamless experience of a Web2 trading app" – Essential for making cultural trading feel instant and intuitive.
Market Performance
Beta Launch Results
As reported by simononchain, Noise's invite-only beta (April 1st) delivered impressive metrics:
82% of users placed first trade within 24 hours
63% retention next day
22 minutes average session length
$112M simulated volume from 250 users
$375K theoretical fees generated
No points, no airdrops, no yield farming—just pure product engagement.
The Noise Thesis
Mindshare > Tokenization
While crypto defaults to "tokenize everything," Noise takes the opposite approach:
Fragmented liquidity problem – Too many tokens, not enough depth
Better UX for normies – No rugs, unlocks, or bundled launches
Clearer directional bets – Trade "AI narrative" directly vs picking $GOAT
"Attention is scarce. Tokens aren't." – This model creates more sustainable speculation cycles.
Expansion Vision
Starting with crypto as a testbed, not the endgame:
Chartmetric integration – Artist popularity markets
Google Trends – Cultural cycle trading
Politics & influencers – Any trending topic becomes tradable
Challenges & Solutions
Oracle Integrity
Current: Kaito weights smart account engagement, filtering spam
Risk: Coordinated shilling from respected accounts
Solution: Moving to PnL-based funding rates + market pricing mechanics
Transparency
Current: Kaito scoring mechanics kept opaque
Future: Documentation needed for real capital deployment
Resources & Further Reading
The Bottom Line: Noise isn't building another DEX or memecoin casino—they're creating the first market for attention itself. By letting users trade mindshare instead of tokens, they've built something genuinely sticky that could break out of crypto entirely. Like Polymarket brought prediction markets mainstream, Noise could do the same for trading cultural trends.
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